The ULTIMATE SEO Glossary Terms & Phrases That Every Marketers Should Know In 2024

* This post may contain affiliate links, which means I earn a small commission (at absolutely no extra cost to you) & ads keep this blog free for you to enjoy. Thanks for supporting the free content on this site.

If you’ve been reading our beginner’s guide to SEO and are perplexed by some of the terms you’ve come across, don’t worry!

I understand that learning the intricacies of SEO vocabulary and jargon can feel like learning a new language.



I decided to assist the latter by creating an SEO glossary that includes a comprehensive list of technical SEO terms, definitions, and simple explanations.


SEO, like any other specialised industry, has its own set of terminology and definitions, as well as a lot of jargon and abbreviations.

To stay informed about your site’s intricacies, you’ll need to understand some basic SEO terminology.


Anchor / link text

The words of an HTML link that form the linked text.


Authority site

A site that has a number of links to it from well-established and important sites in the same niche, leading to a high trust factor and ultimately better search rankings.



Indexing is the process of storing and organising content discovered during crawling.


Keyword Intent

In the context of SEO, intent refers to what users truly want from the search terms they typed into the search bar.


Anchor Text

The clickable word or words of a text link. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked.


Alt Attribute

HTML code that provides information used by search engines and screen readers (for blind and visually-impaired people) to understand the contents of an image.



Links from posts or pages on another website or blog.


Bounce rate

The percentage of visitors that take no further action after landing on a website.



A publication of content, sorted in chronological order, with the most recent content appearing at the top of the blog.



A navigational element that helps users easily figure out where they are within a website.


Cached page

What a web page looked like the last time Google or any other search engine visited it.


Technology that temporarily stores website or blog content in order to improve the load time of web pages


Click Through Rate/CTR

The rate that users click on a website from or organic or paid search results. CTR is a way to gauge title and description performance.



Cloaking is the practice of using a web page to send search engine crawlers to a different page than users



Content Management Systems provide the structure and power to websites. The most common content management systems include WordPress, Tumblr. Medium, Wix, and Squarespace.


Canonical URL

The canonical URL is the best web address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address.



A link that doesn’t use the “nofollow” attribute on website, blog. In other words, a link.



A website URL address – typically ending in an extension like .org, .com or .net. For example: is the domain of this website.


Dwell Time

The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a blog or website.


Duplicate Content

Duplicate content refers to several blogs or ebsites with the same or very similar copied content.


Dynamic URL

URL with content that depends on variable parameters at run time.



Disavowing is the opposite of endorsing a link or page on website or blog. The link does not come from you and that it is not relevant to the content on your website site.


Error 404 Not Found

A 404 not found error occurs when a user tries to access a page or post that does not or no longer exists.


External link

External links are links from other blogs or websites that point to your website or niche blog.


Footer Link

Links that appear in the bottom section (or “footer) of a blog or website.


Featured Snippets

Featured snippets are highlighted excerpts of text that appear at the top of a Google or other search results page.



A method of targeting your specific users based on their geographical location.


Google Analytics

A free web analytics program given by google itself, that can be used to track audience behaviour, traffic acquisition sources, content performance, conversion and much more.



The web crawling system Google uses to find and add new blogs and websites and web pages to its index.


Google Search Console

Google’s Search Console offers several helpful features, including the ability to monitor blogs and web sites for indexing errors and site speed.


Guest Blogging

A popular off page link building tactic that involves developing niche content for other blogs and websites in exchange for a backlink pointing at your own pages or posts.


Google Keyword Planner

The Google Keyword Planner is a tool that available to advertisers who can run Google Ads program.


Google My Business

Google My Business is a product by the Google search engine, where you can list and free advertise local business geo target.


H1-H6 Tag

There are six levels of headings in HTML – H1, H2, H3, H4, H5, and H6. The higher the level, the more important the heading.



An H1 tag, the most important and top one.



Stands for Hypertext Markup Language.


.htaccess File

A server configuration file that can be used to rewrite and redirect URLs, pages or posts.



Hypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a blog and website and web browser. Now a days HTTPS is a minor Google ranking factor.


Internal Link

Internal Link – A link from one blos posts or web page to another on the same website, such as from your homepage to your products page.


Indexed Pages

The pages or posts of your blog or website that are stored by search engines.


Image SiteMap

An image sitemap is an XML document that lists the images on a blog or website and their respective alt text.


JavaScript (JS)

A programming code language that makes it possible to dynamically insert content, links, meta data, or other elements, on blog or websites.



A word that a user enters in search engine. Each web page or posts should be optimized with the goal of drawing in visitors who have searched specific keywords for your website.



A key performance indicator is a metric that you set yourself to measure how effectively your online business or team is performing toward reaching a business objective model.


Keyword Density

How often a word or phrase appears within the content of a blog or web page.


Keyword Stuffing

Adding irrelevant keywords, phrases or repeating keywords to a web page in the hopes of increasing search rankings.


Link building

The process of getting other websites or blogs to link to pages on your website.


Long-Tail Keyword

Long Highly specific multiple-word terms or keywords.


Local SEO

The process of ‘optimizing’ your online business presence to show up and rank higher in relevant local searches, geo targeting.


Meta description

HTML attribute used to describe what a post or page is about.


Meta tags

Snippets of code that tell search engines important information about your blog or web page on site.



Tag that tells search engine not to take a link either specific post or page into account for ranking purposes.



A specific subject market or area of interest consisting specific domain area.


Off-page SEO

Any efforts taken outside of a blog or website to improve its search engine rankings.


On-Page SEO

These activities all take place within your blog or a website.


Organic traffic

Traffic from a search engine’s organic results, without any paid ads.



A web page or post is loaded in a web browser.


Page speed

The amount of time it takes for a blog or web page to load.


PPC (Pay Per Click)

A type of paid advertising where advertisers are charged a certain amount, every time a user clicks on the ads.


Schema markup

Code that helps search engines to better understand and represent your blog or website content in the search results.


Search intent

The reason behind a search, what user is looking for.


Search volume

How many times per month, on average, people in a given country or globally search for your target keyword.


Seed keywords

Keywords that define your blog or website niche and help you identify your competitors.



Html or XML file listing all the important content on your blog and website.


Technical SEO

Making technical seo to help search engines find, crawl, understand, and index your blog or web pages.


URL slug

The end part of the URL that (typically) explains a post or page’s content of your blog or website.


Voice search

The use of voice with a search engine (rather than searching by text or typing)


Website structure

How a site is organized and its web posts and pillar pages interlinked.


Responsive Blog or Website

A blog or website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a modeil, laptop, or desktop.


CONCLUSION: SEO Glossary & Phrases

I hope you like The ULTIMATE SEO Glossary Terms & Phrases That Every Marketers Should Know In 2023: Key Terms Explained, above.



Before you go, I’d like to say “thank you” for reading this article.

So a big thanks for reading all the way to the end.

Now I’d like to ask for a *small* favour.

Could you please take a minute or two and SHARE IT With Your Friends & Help Someone

This feedback will help me continue to write the kind of articles that help you get results. And if you loved it, then please let me know…

If you have any questions?

Let me hear your thoughts in the comments below!


I am MURLI [Nick Name SACHIN] Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY BUSINESS COACH. I Have 12 Years Of Digital Marketing & BUSINESS Coach Experience. Read More