9 Social Media Influencer Marketing Essential Steps For Beginners In 2024

By: MURLI

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DEFINE YOUR MARKETING GOALS

Make sure clearly outline your marketing objectives. Whether it's brand awareness, increased engagement, or driving sales, having specific goals.

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IDENTIFY YOUR TARGET AUDIENCE

Understand your target audience & consider demographics, interests, & online behaviours.

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RESEARCH POTENTIAL INFLUENCERS

Look for influencers whose business are align with your brand. Assess their engagement levels, follower demographics, & content quality.

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MAKE A BUDGET

Determine how much you're willing to spend on influencer marketing. Influencers charge different fees, so having a budget in mind.

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REACH OUT TO INFLUENCERS

Connect with influencers via direct messaging or email. Clearly define the collaboration's details, including expectations, deliverables, & pay-out fee's.

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NEGOTIATE TERMS & AGREEMENTS

Discuss on various parameters such as content development, publication schedule, usage rights & payment.

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TRACK & MEASURE PERFORMANCE

Use monitoring tools to monitor the performance of your influencer campaign. Monitor key performance indicators (KPIs).

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STAY ENGAGED

Keep in touch with influencers on a regular basis. Respond to their inquiries, provide encouragement & participate in the conversation.

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BUILD LONG-TERM RELATIONSHIPS

Consider establishing continuous relationships with successful influencer marketing with your target audience.

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